Welcome to Follow the Future!

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Image by CDC

Follow the future explores cultural implications and perspectives on cellular agriculture. What might a world where people eat meat without eating animals look like? Who are the main stakeholders to bring this change about? And how can qualitative, ethnographic research help capture the thoughts, beliefs, and behaviors of its future consumers that are vital to achieving it?

On this site I share my thoughts, research, and conversations with students about cellular agriculture with the goal to educate and inspire the next generation to become actively involved in revolutionizing the way we produce animal proteins.